Ing. Roman Hruška, PhD., LL.M., MBA
Pracovisko: Ústav manažmentu a marketingu
Vyučované predmety
- Internetový marketing
- Praktická tvorba PPC reklamy
- Medzinárodné aspekty elektronického podnikania
Vedecké zameranie
- marketing
- manažment
- obchod
Vybrané publikácie
Civelek, M., Ključnikov, A., Hruška, R., Světlík, J. & Vavrečka, V. (2024). Global Competitive Strategies: Assessing the Role of Marketing Tools in SME Internationalization and Financial Performance. Journal of Competitiveness, 16(1), 3-25. https://doi.org/10.7441/joc.2024.01.01
Civelek, M., Hruška, R., Světlík, J., Vavrečka, V. and Vincurová, Z. (2023). Strategic Marketing Communication for Sustainable Growth: Examining the Influence on Export Intentions and Financial Performance in Iron and Mining SMEs. Acta Montanistica Slovaca, Volume 28 (4), 850-862 DOI:https://doi.org/10.46544/AMS.v28i4.05
Spirkova, D., Mura, L., Stehlikova, B., & Hruska, R. (2022). Quantification of Economic, Ecological and Social Impacts of Climate Change in the EU. European Journal of Interdisciplinary Studies. https://doi.org/10.24818/ejis.2022.21
Caganova, D., Galovska, M., & Hruska, R. (2024). Willingness to Keep or to Give Up the Social Media for a Certain Monetary Compensation. Academic Journal of Interdisciplinary Studies, 13. DOI:https://doi.org/10.36941/ajis-2024-0020